Radio listeners encouraged to take Turkey holidays

Regular radio listeners could be more interested in taking a Turkey villa holiday this year as a result of a new campaign that has been launched in the UK.

The Turkish Culture and Tourism Office announced that it had introduced its first ever UK commercial radio campaign this week on Magic 105.4 FM.

DJ and television presenter Mariella Frostrup provides the vocal narration for the advertisements, which also feature Turkish music.

The radio launch is part of a wider campaign designed to inform travellers of the range of experiences on offer during a Turkey holiday.

Three different adverts feature in the latest promotion.

Over 2.6 million people are expected to hear the commercials during the eight-week run, with each individual expected to listen to one of the promotions at least five times.

Irfan Onal, UK director of the Turkish Culture and Tourism Office, said: "We want to challenge listeners' perceptions of Turkey and tempt them to visit it for a completely different - and affordable - experience.

"We introduce the concepts of ancient cities, arts and culture, active sports and great cuisine - all in one location."

Posted by Amit Patel

23 Feb 12

Party with the stars around Gocek villas

22 Feb 12

Apollonium Spa and Beach Resort 'is fun for all the family'

21 Feb 12

Tap into Turkey's culture with holidays to Kaya

20 Feb 12

Plenty to see when on holidays in Torba

17 Feb 12

Take in Turkey's Mediterranean Coast with Kas holidays

© 2007 Adfero Ltd
Views and opinions in this article are solely of the author and do not necessarily represent those of James Villa Holidays(JVH). JVH provides no assurances regarding the accuracy of the information and cannot accept liability for complaints, loss or damage resulting from the article. It does not form part of the contract made when a holiday is booked with JVH and the information provided is not intended to be a rider or replacement to the booking conditions. Reference to the service or product of a third party, is not an endorsement or recommendation and JVH accepts no liability as a result of complaints, loss or damage arising from their use.