New data released by a currency exchange firm has highlighted the growing popularity of Turkey holidays among British travellers.
International Currency Exchange (Ice) revealed sales statistics for the month of April which showed that the Turkish lira was the fifth most popular option among its customers.
This result represents a significant improvement from April 2009, when the lira was 13th in the list.
Ice reported that the low value of the pound against the euro in the past year has encouraged many people to consider Turkey holidays and other trips outside the eurozone.
However, on April 23rd, the pound reached a three-month high against the single European currency, which could prove a welcome development for people planning breaks within the eurozone, such as holidays in the Algarve.
Koko Sarkari, global head of Ice, said: "British travellers are getting the best value they have seen in a while for the euro, which could account for the strong sales of this currency we have seen this month.
"Thanks to a favourable exchange rate, £500 now gets travellers roughly an extra 20 compared to this time last year."
Posted by Amit Patel