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Currency firm highlights popularity of Turkey holidays
International Currency Exchange (Ice) has released figures indicating that Turkey holidays will be a highly popular option this year.
The company said that Turkey is proving to be a "key destination", with the lira now its third most popular currency behind the euro and US dollar.
Ice said that Turkey holidays and other breaks outside the eurozone are still attracting strong interest from British consumers, despite the fact that the pound has recently regained some of its value against the single European currency.
Joanna Williams, head of marketing for the company, said: "The popularity of the eurozone is seeing a resurgence due to the strengthening pound against the euro, which saw a 19-month high this week.
"But Brits are also capitalising on favourable exchange rates, low day-to-day living costs and Mediterranean temperatures in non-euro hotspots."
The company also pointed out that the US dollar remains the second most popular currency among UK holiday makers, suggesting that exchange rate fluctuations and the recent oil spill "don't seem to be deterring travellers".
Posted by Joseph Brady
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Views and opinions in this article are solely of the author and do not necessarily represent those of James Villa Holidays(JVH). JVH provides no assurances regarding the accuracy of the information and cannot accept liability for complaints, loss or damage resulting from the article. It does not form part of the contract made when a holiday is booked with JVH and the information provided is not intended to be a rider or replacement to the booking conditions. Reference to the service or product of a third party, is not an endorsement or recommendation and JVH accepts no liability as a result of complaints, loss or damage arising from their use.
