An increasing number of people taking Crete villa holidays and other breaks abroad this year will seek out new experiences, according to a recent survey.
Car hire company Avis Europe said that if 2009 was the year of the 'staycation', 2010 looks set to become the year of the 'experience holiday'.
The firm conducted a survey which found that just over one in ten Britons are planning a getaway with a cultural or educational theme over the coming months, while almost a fifth will take part in some adventurous or sporting activities.
People looking forward to a Crete villa holiday will be able to absorb some local culture at archaeological sites such as Knossos or try some exciting pursuits like mountain walking or sailing.
Nick Mountfield, head of marketing for Avis UK, said: "In 2009 we saw many consumers opting to holiday in their own country, but now we are seeing signs of economic stabilisation, leisure travellers are once again looking to explore foreign shores."
He added: "While traditional beach and city breaks are still proving popular, a significant number of travellers are looking to make more of their time away by either taking in more venues at their chosen destination or undertaking more fulfilling activities during their break."
Posted by Gemma Roskell