Order your 2012 brochure now
Villa shortlist
Villa ShortlistPopular destinations
Discover 'Europe's most famous secret' on an Algarve holiday
Britons are being encouraged to consider an Algarve holiday in a new campaign that has been launched by the regional tourist board.
The initiative features the slogan 'Algarve: Europe's most famous secret'.
Consumers will be able to learn more about the region through various components of the campaign, including email marketing, online banners, newsletters, social media and print advertising.
The local tourist board aims to highlight some of the activities and sights on offer to travellers during an Algarve villa holiday, including the region's scenic coastline.
Potential visitors will also be informed of some of the culinary experiences available in the area.
Some €300,000 (£272,000) has been invested in the new campaign, which has already been launched in Portugal.
Holiday makers planning to book an Algarve villa this year can choose a location that offers access to some of the region's most attractive features, such as peaceful countryside, quaint villages and luxurious coastline.
Popular resorts include Vilamoura, Albufeira, Carvoeiro and Sao Bras.
Posted by Joseph Brady
A selection of
villas in Algarve
More Information
Useful tools
Related Algarve news
Other suggestions
Views and opinions in this article are solely of the author and do not necessarily represent those of James Villa Holidays(JVH). JVH provides no assurances regarding the accuracy of the information and cannot accept liability for complaints, loss or damage resulting from the article. It does not form part of the contract made when a holiday is booked with JVH and the information provided is not intended to be a rider or replacement to the booking conditions. Reference to the service or product of a third party, is not an endorsement or recommendation and JVH accepts no liability as a result of complaints, loss or damage arising from their use.
